Certified Home Marketing Specialist (CHMS)
Certification

The Certified Home Marketing Specialist certification was created by Martha Webb, author of “Dress Your House for Success.” In the required 8-hour course, you'll learn how to: properly stage homes to ensure they will sell; address awkward issues such as clutter, odors, and pets; stage homes using low-cost, high-impact techniques; use color to increase buyer appeal; and take attractive photos for advertising purposes and social media. The curriculum includes action plans and scripts to help agents work with clients to implement high-impact strategies to drive home sales. With this certification, you'll indicate to sellers that you're an expert in home staging and optimizing buyer appeal.