Learn to Educate Your Clients About the Value of Green Features in Homes
Green real estate is altering fundamental market dynamics and consumer interest. The long-term cost savings, health impact, and durability associated with green homes continue to shape the real estate market.
NAR's Green Designation demonstrates how real estate professionals can increase their incomes by helping clients make informed choices about the resource efficiency and performance of the homes they live in, sell, and buy. Help your clients distinguish fact from fiction and make educated decisions about the value of green features in homes.
NAR's GREEN Designation is perfect for anyone focused on energy efficiency and sustainability in real estate. This Designation requires two 6-Hour courses. Together, these courses will satisfy the education requirement needed to apply for your GREEN Designation.
This course covers the distinguishing characteristics that make a home resource-thrifty. The course looks at why consumer demand for these types of homes is increasing and how both the homes and consumer expectations impact the market. For baseline understanding, the course begins by defining and distinguishing: resource-efficient home features, “smart” homes and smart home technology, and certified homes.
Green Day 1 goes on to prepare real estate professionals to provide advice and information to help homeowners improve the resource efficiency of their homes—from low-cost fixes and DIY projects, to retrofitting and replacing systems and big-budget remodeling projects. The cost-benefits of retrofitting vs. remodeling vs. renovating are also thoroughly discussed. The course concludes by addressing construction of a new resource-efficient home and the value that that real estate professionals can bring to the design and build team.
This final course in the Green Designation program sequence, focuses on applying your knowledge of resource-efficient, smart, and certified homes so that you can adapt your core real estate skills to build business success in this niche market.
The course starts out with a discussion of the changes in consumer motivations around resource-efficient homes and how the sum of many small environmentally-conscious preferences has led to a big shift in societal home-buying behaviors. The interrelationships between green lifestyles and values—such as affordability and walkability—are highlighted.
Green Day 2 then goes on to discuss in detail the impacts that green housing trends have had on the MLS, and on the activities of marketing, listing, finding, and buying resource-efficient homes. The course concludes by addressing real estate business development issues important to the green real estate professional: building an effective team with the right skills, fostering relationships with experts, and promoting community involvement.
Our Online courses are timed and delivered completely online without the use of any textbooks. Course material is presented in online modules along with multiple choice quizzes and or exams. Students must be able to access the internet via a web browser to take this course format. This method is ideal for people who cannot attend class at a campus but would still prefer a more guided learning experience.
Please Note - This Delivery Method is currently only available for certain Loan and Appraisal courses.
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