Social Media & Real Estate: 8 Creative Content Ideas


If you are thinking about adding some fresh content to your social media pages, you’ve come to the right place! Set your creativity free and take in some social media post ideas from Karla Larraga, our communications director!

  • Community Event Round Up: Write a blog on your website that shares weekly or monthly events in your local community.
  • Attend Local Grand Openings – If you’re a member of your local Chamber of Commerce, take a look at their event calendar or call and ask when their upcoming grand openings events are going on. Highlight these new businesses on your blog, take pictures and make sure to network. People will look forward to learning more about what is new and happening in their communities. No upcoming grand openings? Highlight a relatively new business – reach out to the owner and ask whether or not you could spotlight their business.
  • Great Place to Live Series – What makes your area so special? Why not reach out to local members of the community and give them the opportunity to tell clients and potential clients what makes your area such a great place to live in. They can share what tips they have for newcomers to the area and even share hidden local gems worth exploring!
  • Listing of the Week: Highlight your listings by highlighting a special home every week on your blog. (Shoot a fun video, highlight the unique aspects of the home and, if you don’t have video-editing skills, try programs like Animoto to put together a fun, professional video. Make sure to include your logo and your website!)
  • Closing Time: With permission, take photos or videos of your clients at closing. Some good shots include photos in front of their new home, photos of clients holding your closing gifts, etc. This would be a great opportunity to secure a video testimonial as well!
  • Testimonials: Reach out to past clients asking them for testimonials about their experience working with you and put together a graphic using those quotes.
  • Take a Stroll Down Memory Lane – Whether it’s #WayBackWednesday, #ThrowbackThursday or #FlashbackFriday, take advantage of people’s love for nostalgia. Some ideas? Find housing trends of the past and share on social media. If the anniversary of a closing comes up, share a closing photo and the year (make sure to tag your clients!) Highlight your years of experience by sharing pictures of you when you first started in the business.
  • Educate Your Audience – Make sure your network and audience recognized you as their go-to person when it comes to any questions about real estate. Post local real estate market trends, seasonal housing tips, do’s and dont’s for staging, showcase your designations and continuing education, etc.

What is the most creative social media post you’ve created? Share with us!

Like this? There’s something for everyone to read, so  check out some of our other recent blogs:

Make sure to share your thoughts with us over on the Champions School of Real Estate facebook and twitter pages!

Want more? Follow Champions School of Real Estate on Social Media:

Follow Champions School of Real Estate on Facebook! Follow Champions School of Real Estate LinkedIn! Follow Champions School of Real Estate on Google+! Follow Champions School of Real Estate on Instagram! Follow Champions School of Real Estate on Pinterest! Follow Champions School of Real Estate on Twitter!


This entry was posted in Testing by Karla Lárraga.
Karla Lárraga

About Karla Lárraga

Karla Lárraga is the Communications Director for Champions School of Real Estate® and Champions School of Business Etiquette® statewide. With active social media channels on Facebook, Twitter, Google+, Pinterest and more, Karla enjoys sharing everything Champions - be sure to stop by and say hello or drop her a note at

Comments are closed.

Champions Catalog Promo Button